Business Design Bootcamp


Coming from an engineering background with user experience design focus, their emphasis on design aspect was very refreshing and it was one of the main reasons why I wanted to be at Rotman. Last Saturday, I finally had a chance to attend designWorks’ business design workshop.

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The main purpose was to design something based on three pillars: empathy, prototyping, and business strategy. Of course, user-friendly products are important, but incorporating business aspect of it into the cycle was definitely something I particularly found interesting about.

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Lot of post-its. If you have an idea, start writing. Sky is the limit.

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Thank you, Whole Foods.

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This is the one prototype my group created using a persona user story. I drew cartoons ever since I was a kid and I think I still got it.

2014-09-13 14.49.26and of course the rock paper and scissor event, which is when unfortunately my cellphone battery ran out.

My thoughts: IT WAS AWESOME!!! One main misconception about MBA is that it is usually all about finance, management consulting, investment banking and all the money-related careers, but with a world becoming so complex, you need become a creative thinker. If you are able to express ideas more visually and understand technical people’s ideas, even better. I am glad Rotman studies and clubs’ emphasis on design are very serious and this is one of the strong components that differentiates Rotman from other MBAs. 

What I also realized is that, you know how we always talk about “let’s be creative”, or “be innovative”. We use these words so easily, but once we start brainstorming and sharing ideas, we get stuck. What does it mean to be creative and innovative anyway? 

Do not jump into solutions right away. Think about what needs are necessary to be met. 


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